Joeri Holsheimer started out as a photographer and DP after graduating Dutch Film Academy in 2003 but soon craved for a more comprehensive grasp on the filmmaking process and decided to become a director. For the next ten years he shot mostly international TV-commercials. Joeri directed his first tv-drama in 2011. In 2012 it was time to make a fresh start and Joeri started focussing more on branded content (Heineken, Audi, Nivea, Philips, Bud Light, etc). Joeri won the Grand Prix Loerie for his Snickers ‘Don’t Stop’ ad and a bronze Lion for his Philips ‘Masterjuice’ ad.
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